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Ubisoft Predicts Cloud Gaming Boom Comparable to Netflix Success

Ubisoft Predicts Cloud Gaming Boom Comparable to Netflix Success

Ubisoft, a major video game company, predicts that cloud gaming will experience a boom similar to Netflix’s entry into streaming. CEO Yves Guillemot believes that in the next five to ten years, streaming games on the cloud will become the norm. While cloud gaming revenue is expected to reach $3.2 billion in 2023, it accounts

Ubisoft, a major video game company, predicts that cloud gaming will experience a boom similar to Netflix’s entry into streaming. CEO Yves Guillemot believes that in the next five to ten years, streaming games on the cloud will become the norm.

While cloud gaming revenue is expected to reach $3.2 billion in 2023, it accounts for only 2% of the total expected revenue for the entire gaming industry, according to Omdia. However, Guillemot remains confident in cloud gaming’s potential.

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Yves Guillemot

Guillemot mentioned that cloud gaming’s growth could mirror Netflix’s trajectory. Initially, Netflix’s foray into streaming was met with skepticism and falling shares. However, it eventually became a dominant force in the streaming industry.

Ubisoft’s confidence in cloud gaming is bolstered by its strategic moves. Microsoft sold cloud gaming rights for Activision Blizzard games to Ubisoft after facing blocks over its acquisitions.

Guillemot believes that cloud gaming’s expansion will be accelerated by factors such as the launch of the iPhone 15 and the increasing adoption of mobile gaming. He suggests that regions eager to embrace new technology will quickly transition to streaming and cloud gaming.

Activision Productions

The gaming industry appears to be preparing for cloud gaming’s rapid growth, with many major players looking to bring console and PC titles to mobile devices. This shift could place mobile gaming at the forefront of the industry’s growth.

Surveys suggest that over 10% of casual and 33% of committed gamers have used cloud gaming services. With the potential for widespread adoption, cloud gaming may indeed follow a trajectory similar to streaming’s success in the entertainment industry.

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