WhatsApp’s Channels feature is expanding to seven additional countries, bringing the one-way broadcasting capabilities to users in Egypt, Chile, Malaysia, Morocco, Ukraine, Kenya, and Peru. The feature was initially launched in Singapore and Colombia, allowing users to follow organizations such as NGOs, medical research institutions, fact-checkers, and local authorities to receive information and updates. Admins can send text, photos, and videos through the Channels, which are housed in a dedicated “Updates” tab, providing users with easy access to relevant content from global or local organizations.

With Instagram, which is owned by Meta (formerly Facebook), also exploring the concept of Channels, the trend towards more interactive communication and information-sharing platforms is evident. While Instagram focuses on creating a new communication channel for creators to engage with their fans, WhatsApp’s emphasis remains on providing a reliable source of information for users to follow reputable organizations.

In another development, WhatsApp has introduced a standalone app for Wear OS, catering to smartwatch users. This app allows for efficient replying to chats, handling VoIP calls, and initiating new conversations right from the wrist. With these expansions and improvements, WhatsApp is solidifying its position as a leading messaging platform, emphasizing reliable information and user convenience across different devices and regions.