Allied Bank has launched a groundbreaking new experience for its customers by entering the metaverse, becoming the first bank in Pakistan to offer a fully interactive virtual banking environment. The move marks a significant step toward blending traditional banking with next-generation technology, aimed at engaging a digitally native audience.

Through this immersive platform, customers can now access a virtual branch using their mobile or desktop devices, where banking services are presented in a 3D space that feels more interactive than ever before. From navigating personalized services to conducting transactions, the platform introduces a gamified and customer-first approach that reimagines how banking can be experienced from home.

Developed in collaboration with Avanza Innovations using its enterprise-grade metaverse solution ORIEN, the new system allows users to explore a digitized version of Allied Bank where functionality meets innovation. The interface is designed to appeal to a younger generation seeking tech-forward solutions that fit seamlessly into their lifestyle.

According to Mohsin Methani, Chief Digital Officer at Allied Bank, this leap into the virtual world is part of the bank’s ongoing mission to push boundaries in digital transformation. He emphasized that by combining advanced virtual environments with core banking, the institution is aligning itself with how the next generation prefers to interact, in ways that are fast, personal, and immersive.

This latest development reflects a broader commitment by Allied Bank to stay ahead of global trends in financial technology and to invest in platforms that offer greater flexibility, access, and relevance for tomorrow’s users. With this launch, the bank is not just adapting to the future, it’s helping to shape it.