Luxe Brands introduces captivating Cloud Pink fragrance, its latest collaboration with artist and entrepreneur Ariana Grande, adding allure to aromas. This new addition to Ariana Grande’s fragrance collection continues the successful partnership between the artist and Luxe Brands.

August 13 saw the exclusive launch of Cloud Pink on Ulta.com, granting fans and fragrance enthusiasts a sneak peek. The fragrance will soon be available in Ulta Beauty stores across the United States, beginning from August 20.

Not content with just a domestic launch, Luxe Brands has planned a global rollout strategy for Cloud Pink. The fragrance will retail at Shoppers Drug Mart, Douglas, Boots, John Lewis, Superdrug, The Perfume Shop, The Fragrance Shop, My Chemist, and Liverpool.

Noreen Dodge, Chief Marketing & Strategy Officer of Luxe Brands, expressed the remarkable global demand that the Cloud fragrance line has garnered. The Cloud brand has rapidly achieved cult status and even earned recognition from industry experts as a modern classic.

Crafted by the renowned perfumer Clement Gavarry of Firmenich, Cloud Pink boasts a captivating blend of scents. This fragrance features the harmonious interplay of amber woods, magenta moss, and a touch of sweetened praline, resulting in a scent that is both alluring and distinctive.

The iconic bottle design of the Cloud fragrance series remains intact, but with a fresh interpretation that showcases shades of pink. The packaging exudes drama and allure, combining metallic and satin finishes to create a visually striking presentation.

Beyond Ariana Grande’s fragrance offerings, Luxe Brands’ portfolio encompasses a diverse range of scents, including fragrances from Nicki Minaj and the Eau de Juice collection by Cosmopolitan.

Overall Luxe Brands and Ariana Grande enthrall fragrance enthusiasts with Cloud Pink, an elegant and alluring olfactory creation that showcases her distinct sensibilities.