TikTok’s campaign, “#GhoomoPakistan,” aimed at showcasing Pakistan’s tourism, culture, and landscapes, has successfully concluded with an astounding 2.3 billion video views. The two-month campaign sought to promote responsible tourism and reveal Pakistan’s potential as a tourism destination.

Key points:

• The #GhoomoPakistan campaign launched on TikTok was aimed at promoting the lesser-known tourist destinations in Pakistan which are known to symbolize the country’s history, art, culture and natural beauty.
• The campaign aimed to dispel myths about Pakistan and promote responsible tourism.
• Four top TikTok creators were selected to explore Pakistan’s enchanting regions, capturing breathtaking landscapes and diverse stories.
• The total number of participants included over 15 local travel creators as well as more than 100 creators who contributed videos showcasing the country’s tourist attractions, unique routes, local eateries, and heartwarming encounters.
• #GhoomoPakistan also received a dedicated travel hub on the TikTok platform which offered detailed travel tips, information on scenic routes, a list of must try culinary experiences and also hotel recommendations.
• The campaign also made a point to emphasize the importance of responsible tourism, cleanliness and above all, respect for local cultural values.

TikTok’s campaign successfully celebrated Pakistan’s diversity and beauty while promoting responsible and sustainable tourism practices.