OpenAI is preparing to launch its own AI-powered web browser, and it might just be the boldest challenge yet to Google Chrome’s dominance. Built on the same Chromium engine that powers Chrome, Edge, and Opera, this browser isn’t just another lookalike. It’s designed to act like a full-fledged assistant: booking flights, filling out forms, summarizing pages, and even handling tasks across websites, all through an embedded ChatGPT-style interface.

Unlike current AI add-ons or extensions, this browser is being developed as a fully integrated experience. At the heart of it is OpenAI’s advanced assistant, internally called “Operator,” which will allow users to interact with the internet conversationally. No more jumping between tabs or pasting URLs, this browser aims to become your browsing copilot.

The move follows OpenAI’s rapid expansion beyond just ChatGPT.

With new device partnerships, acquisitions, and app integrations in the pipeline, the browser represents OpenAI’s vision to embed intelligence into everyday tools we use, starting with the one we open every morning: the browser.

So why take on Google Chrome, a browser used by over 3 billion people? Because it’s also the foundation of Google’s advertising empire. Chrome fuels search traffic, data collection, and, ultimately, billions in ad revenue. If OpenAI’s browser can redirect even a fraction of that attention, by offering a smarter, more useful alternative, it could reshape the economics of how we search and browse online.

And timing couldn’t be better. Google is facing regulatory pressure over Chrome’s market share, with global authorities eyeing antitrust action. Meanwhile, users are growing more privacy-conscious and open to alternatives that prioritize usefulness over ads.

This launch also comes at a moment when browsers are evolving into more than just gateways to websites, they’re becoming action hubs. From buying tickets and comparing prices to summarizing documents and even coding, the browser of the future will think, decide, and act on your behalf. And OpenAI wants to be the first to get there.

It’s unclear when exactly the browser will roll out publicly, but early access is expected soon. With millions already using ChatGPT weekly, adoption could be rapid, especially if the experience lives up to the promise.

One thing is clear, the next battle in tech isn’t just about apps or devices. It’s about who controls the front door to the internet. And OpenAI is stepping through it, with AI leading the way.