Pakistan made a powerful splash at London Tech Week 2025, sealing approximately $1.55 million in tech deals with global buyers and investors. The “Tech Destination Pakistan” pavilion, located at Stall 55 in Olympia London, played host to 14 top-tier Pakistani tech firms, from AI and cloud to cybersecurity and fintech solutions.

Over the course of the event, representatives from Pakistan Software Export Board (PSEB) and the Trade Development Authority of Pakistan (TDAP) oversaw a steady flow of B2B meetings, live product demos, and media sessions. This hands-on presence led to high-value commercial inquiries, pilot agreements, and investment discussions, directly translating into the reported deal value.

This success builds on momentum from last year, when Pakistan secured over $1.65 million in leads at London Tech Week 2024. It underlines the nation’s role as an emerging tech powerhouse in South Asia.

Several factors are driving Pakistan’s rise in global tech:

• Young, tech-savvy workforce: With a median age under 30 and more than 600,000 IT professionals, Pakistan offers a deep talent pool.

• Export-friendly environment: Government support, such as tax incentives, full profit repatriation, and over 100 Software Technology Parks, has strengthened the ecosystem.

• Cost-competitive edge: Pakistan’s IT services come in at up to 70% lower than North American rates, making the country a preferred outsourcing destination.

The “Think Tech, Think Pakistan” campaign turned heads in London. Branded black cabs and targeted digital ads complemented the pavilion’s efforts, while high-level networking events brought together tech executives, investors, and diaspora leaders.

Pakistan’s delegation (backed by Prime Minister Shehbaz Sharif and the Ministry of IT) signalled a unified technology diplomacy drive. The message was clear: Pakistan is ready to move from an outsourcing destination to a strategic innovation partner.

Why It Matters

• Strengthened UK ties: The UK remains Pakistan’s second-largest market for IT/ITeS exports. These deals reinforce that bond.

• Global recognition: Investors and businesses are increasingly seeing Pakistan as a reliablepartner across multiple tech domains—AI, fintech, cybersecurity, and more.

• Ecosystem confidence: Continued success at events like London Tech Week boosts local start-ups, attracts further policy support, and helps retain skilled talent.