Sri Lanka is actively promoting tourism from Pakistan through a series of roadshows held in major cities. The Sri Lanka Convention Bureau (SLCB), in collaboration with the Consulate General of Sri Lanka in Karachi, organized these events to attract tourists from Pakistan.

Here are the key highlights:

1. Objective: The primary goal of these roadshows was to engage with potential tourists in Pakistan, a market seen as having significant untapped potential. The roadshows took place in Karachi, Islamabad, and Lahore, targeting travelers from these cities.
2. Promoting Tourism Experiences: Sri Lanka used the roadshows as a platform to showcase its diverse range of tourism experiences. The aim was to not only generate interest but also encourage potential travelers to book their trips to Sri Lanka.
3. Open for Tourism: Sri Lanka emphasized that it is open and welcoming to tourists, including those traveling for leisure, business, and MICE (Meetings, Incentives, Conferences, and Exhibitions) purposes. This messaging aimed to assure travelers about safety and security in Sri Lanka.
4. Target Audience: The roadshows primarily targeted individuals who could effectively communicate the message that Sri Lanka is a beautiful and safe destination. These individuals could play a vital role in influencing travel decisions.

Sri Lanka’s efforts to promote tourism in Pakistan align with the broader global tourism industry’s attempts to recover from the impacts of the COVID-19 pandemic. By actively engaging with potential tourists and highlighting its attractions, Sri Lanka aims to boost tourism and economic growth in the country.