WhatsApp just isn’t the same app it used to be, and that might be a good thing.

In June 2025, Meta rolled out a series of updates to WhatsApp that signal a major shift in how we use the world’s most popular messaging platform. From in-app ads to personalized AI tools and channel subscriptions, WhatsApp is quickly evolving into a multi-layered ecosystem, part messenger, part content hub, and part AI assistant.

Here’s what’s changing, and why it matters.

Ads Are Coming, But Not Where You Think

Meta has confirmed that WhatsApp will begin showing ads in the “Updates” tab, which includes channels and status stories. This means you won’t see sponsored content inside your chats (for now), but you will see targeted promotions in the section where you follow creators, businesses, or official news outlets.

It’s a strategic move: users scrolling through updates already expect passive content, so this feels less intrusive than dropping ads into personal conversations.

Paid Channels & Subscriptions

WhatsApp is also launching paid channel subscriptions, letting creators or businesses offer premium content to followers. Want access to exclusive updates from a health coach, crypto analyst, or local influencer? You’ll soon be able to subscribe directly in-app.

And yes, creators can pay to boost their channel’s reach, just like on Instagram. Meta plans to take a 10% cut of this revenue, introducing a new business model for the app.

Meet Meta AI, Right Inside WhatsApp

Perhaps the biggest shift: Meta AI is now deeply embedded into the app.

A dedicated AI tab (available in some countries) lets you chat with an assistant, generate images, ask questions, or even analyze documents and messages. Android users can even pin Meta AI to their home screen as a widget.

In the beta version, users can forward images and videos directly to AI for real-time analysis, turning your assistant into a full-fledged visual tool.

Small Changes That Make a Big Difference

Some of the smaller features released or in testing include:

• Double-tap to react to messages

• Chat backgrounds and color themes

• Built-in dial pad (iOS)

• Polls with photo options

• Online indicators in group chats

• Message effects and text animations

These little details are helping WhatsApp feel less utilitarian and more like a modern, expressive social platform.

Big Picture: WhatsApp Isn’t Just for Texting Anymore

It’s clear that Meta is turning WhatsApp into more than just a messaging app. With revenue models (ads and subs), creator tools, AI integration, and design enhancements, this is becoming a hub for communication, commerce, and content, especially in countries like India, Brazil, and Pakistan where WhatsApp is already central to daily life.

Whether you love these updates or hate them, one thing is certain: WhatsApp is changing fast. And your inbox may never look the same again.